Our Team

Heidi founded HBC and serves as its principal consultant and CEO. She has more than 20 years of experience in health care research, public health, evaluation, health assessments, qualitative data, and patient advocacy across government, academic, and nonprofit settings. She holds a Master of Public Health degree from the University of Washington and is certified in Facilitation and Action Planning by the Institute of Cultural Affairs.

Her expertise includes trauma-informed research, equity-centered data collection, and translating community voices into clear recommendations. She has been invited to work with Indigenous groups on culturally responsive surveys and evaluations.

She is passionate about working at the intersection of social justice and public health, supporting organizations that increase access to care, reduce systemic inequalities, and improve health outcomes for underserved populations.

Her team proudly includes public health and health services researchers, evaluators, and data enthusiasts who bring rigorous expertise to every project. They also partner with talented visual designers to ensure their reporting is not only useful and evidence-based, but also beautiful and accessible.

Darice Oppong is a Project and Operations Manager with a background in project management and operations across healthcare, nonprofit organizations, and small businesses. She holds a Master’s degree in Organizational Leadership and a Bachelor’s degree in Public Health from Mercer University.

Darice supports project execution, consultant coordination, workflow improvement, and organizational operations, helping teams create greater structure, clarity, and consistency in their work. Her experience includes implementing project management platforms such as Asana and Monday.com, developing processes and documentation, and identifying opportunities to improve efficiency and collaboration.

In addition to her role at HBC, Darice provides independent Organizational Development consulting, partnering with organizations and small businesses to strengthen their systems, improve how work gets done, and build sustainable practices that support their goals.

Kristina is an Air Force brat born in the Philippines and raised in the South. She has great discipline for working out but no self-control when it comes to cheese fries or French pastry.

She likes her design concepts and files to be tidy but prefers her brainstorming sessions to be a hot mess. She loves learning new things, traveling to new places, cooking new dishes, and trying new experiences—except for durian, which she has tried but can't stand.

With 14 years of experience as an art director, Kristina still loves being a creative. Her portfolio can be viewed at www.kristinaspaid.com .

Janessa is a health services researcher with expertise in improving access to health care services in rural and underserved communities. With over 15 years of experience in public health research and engagement, she holds a PhD in Health Services Research and an MPH in Environmental and Occupational Health from the University of Washington School of Public Health.

Janessa is an expert in research study design, epidemiology, and quantitative data analysis. She has a proven track record of collecting and analyzing complex data from local, state, and federal sources. Her expertise in participatory community research approaches, including group concept mapping, makes her a valuable asset in engaging rural communities for evaluative and strategic planning efforts.

Carmen Gonzalez holds a PhD in Communication from the University of Southern California and has extensive research experience in the areas of health communication, health disparities, and digital equity. As an expert in community-based research and research translation, she has worked with academic and community partners on a number of federally funded projects focused on health equity.

Carmen's research is focused on serving the needs of minoritized communities, particularly immigrant and Latino populations. She will lead and design Spanish language focus groups and interviews and will consult on survey design.

Kim has over 15 years of experience working on various projects from running successful clinical research teams to contributing to community-led multilingual programs.

Her aptitude and experience in research analysis, identifying key themes through qualitative data (i.e. stakeholder interviews and community conversations), while centering community voices has made her an integral part of many teams. She is committed to equity and social justice and believes that data, when used well, can empower change and improve outcomes.

Karin has over 20 years of experience working in public health - specializing in behavioral health, homeless services, and supportive housing.

She has worked with local and state health departments and national nonprofit organizations, facilitating needs assessments, strategic planning and system improvement efforts. She is trained in the Institute of Cultural Affairs Technology of Participation and Liberating Structures facilitation methods.

Karin currently works at Public Health - Seattle & King County on the Overdose Prevention and Response team.